PACKAGING
DESIGN

ADVERTISING
MARKETING
PRINT PRODUCTION

CLIENT

Gourmet Home Products

A wholesale company of home furnishing products, with a brand range of clients including mid-tier department stores, discounters and mass merchants.

PROJECT OVERVIEW

From Start to End

Each packaging project has been created through photographing sample products, laying info on production die lines, and preparing print-ready files for factory production. I worked on packaging mockups, troubleshooting any die lines error, and indicate Pantone matches for quality printing.

Working Through Different Visual Aesthetics

As the client has multiple sub-brands, I had to balance between different brand guidelines and visual aesthetics, maintaining the brand image through each product. This includes hanging tags, vinyl sticks, and even cardboard packaging.

Photography

Images for packages are taken in-studio using a DSLR and lightbox, including close-up features and product placement. Superimposing products into environment photos is an crucial component of the project.