PACKAGING
DESIGN
ADVERTISING
MARKETING
PRINT PRODUCTION
CLIENT
Gourmet Home Products
A wholesaler of home furnishing products catering to a diverse clientele, which encompasses mid-tier department stores, discounters, and mass merchants.
PROJECT OVERVIEW
From Start to End
Each packaging project was meticulously crafted by photographing sample products, arranging information on production die lines, and preparing print-ready files for factory production. I was also responsible for developing packaging mockups, addressing any errors in die lines, and specifying Pantone matches to ensure high-quality printing.
Working Through Different Visual Aesthetics
While navigating diverse products, I endeavored to uphold the brand image across each item and preserve visual appeal. This encompassed various packaging types, including hang tags, vinyl stickers, and box packaging.
Photography
In-studio images of packages are captured using a DSLR and lightbox, encompassing close-up features and precise product placement. An essential aspect of the project involves superimposing products onto environmental photos.
* Please note that the artworks showcased here are conceptual and may not necessarily reflect the official identity or visual representation of the company.