GRAMERCY MUSIC STORE
DIGITAL & PRINT MEDIA
Gramercy Music is a music store in Singapore focusing on string instruments and accessories. Their recent rebranding aims to attract a younger audience (the mid-20s to early 40s) who are music enthusiasts and often on social media platforms.
Incorporating Musical Elements
Each advertising campaign ties closely to the brand colors, occasionally using festive colors selectively. Designs are adapted to different ratios across platforms. Motion graphics are used to bring in the playful and creative side of the brand image.
As this is Gramercy Music’s new flagship store, I was appointed to document photographs of the building and interior decoration for their marketing collaterals. These include a storefront, a wall of books, beautifully hung instruments from the ceiling, and close-up shots of a piano.